My Antonia

The book, My Antonia, by Willa Cather is a standout bit of authenticity and striking narrating. The epic relates, through the eyes of storyteller, Jim Burden, the reality based story of a Bohemian young lady, Antonia Shimerda, tossed into rough ranch life. The brilliant and reasonable characteristics of the title character, joined with a critical subject, charm this book to all who open its spread. The first of these characteristics is the ideals of mindful. Antonia looked out for the offspring of her boss as though they were her own. She as often as possible familiar them with the energetic stories from her youth and console them in a tough situation. Also showing her caring characteristics, she was never embarrassed about her ill-conceived youngster and was consistently an extraordinary mother. At long last, Antonia wildly protected her family against affront, even to the purposes of vowing never to again see one of her companions. Plainly, Antonia was the embodiment of this ethicalness. Constancy is the following quality which had been culminated by this youthful Bohemian. She generally did the consistent difficult work that was important to run the ranch well. Then again, demanding to go to the â€Å"dances† consistently, Antonia began dismissing her work. Likewise, she continued seeing young men whom she scarcely knew; this propensity in the end cost Antonia her activity. Antonia is without a doubt a model that continuing on isn't generally a five star nature of character. Another character normal for Antonia is her naivety. She continued making a trip to Denver to wed an offbeat youngster, who, soon after, left her and their unborn kid. Also, attempting to fit in, Mrs. Shimerda started to consistently dress like different young ladies. Through this example, clearly this Bohemian, albeit develop somehow or another, was oblivious of the earnestness of life. My Antonia The book, My Antonia, by Willa Cather is a standout bit of authenticity and clear narrating. The epic relates, through the eyes of storyteller, Jim Burden, the reality based story of a Bohemian young lady, Antonia Shimerda, tossed into tough ranch life. The brilliant and reasonable qualities of the title character, joined with an important topic, charm this book to all who open its spread. The first of these characteristics is the temperance of mindful. Antonia looked out for the offspring of her manager as though they were her own. She much of the time familiar them with the dynamic stories from her adolescence and ameliorated them in a difficult situation. Furthermore exhibiting her caring characteristics, she was never embarrassed about her ill-conceived kid and was consistently an excellent mother. At long last, Antonia furiously shielded her family against affront, even to the purposes of vowing never to again see one of her companions. Obviously, Antonia was the encapsulation of this prudence. Determination is the following trait which had been idealized by this youthful Bohemian. She generally did the consistent difficult work that was important to run the ranch well. Then again, demanding to go to the â€Å"dances† consistently, Antonia began disregarding her work. Likewise, she continued seeing young men whom she scarcely knew; this propensity in the end cost Antonia her activity. Antonia is without a doubt a model that continuing on isn't generally a top of the line nature of character. Another character normal for Antonia is her naivety. She continued making a trip to Denver to wed a whimsical youngster, who, not long after, left her and their unborn kid. Moreover, attempting to fit in, Mrs. Shimerda started to consistently dress like different young ladies. Through this example, clearly this Bohemian, albeit develop here and there, was uninformed of the reality of life.

A post war poem, ‘Dulce Et Decorum Est’ snatches at the opportunity to put an abrupt end to political problems worldwide

A post war sonnet, ‘Dulce Et Decorum Est' grabs at the chance to put a sudden end to political issues around the world, and to maintain a strategic distance from any kind of future World Wars. Artist Wilfred Owen shapes this sonnet around war and its outcomes; this is a sonnet of profound, turned, emotive symbolism depicted through canny idyllic gadgets. The initial refrain brings the peruser into the notorious channel, ‘Bent twofold, similar to old homeless people under sacks' †a case of available symbolism, utilized through a comparison. The accompanying lines keep on making the climate of war: ‘Coughing like witches, we reviled through the slop', a horrendous yet effectively justifiable event. ‘Dulce Et Decorum Est' essentially walks the peruser to war by stressing warriors' hardships at war; venturing out to a ‘distant rest', and ‘men walk snoozing', a compelling figurative expression, explained upon straight after, Owen states troopers would be ‘drunk with weariness', and much after they'd ‘lost their boots', they would ‘limp on, blood-shod, all visually impaired' on this apparently unceasing and unimportant walk. Wilfred Owen will have spellbound any peruser at this point to oversee the sonnet to it's end. This sonnet is of a standard a lot higher than Owen's other work, just as a large number of now is the right time. ‘An euphoria of bumbling', ‘misty sheets and think green light' and ‘a green ocean' are on the whole top notch descriptive expressions depicting further dreams of war. ‘And flopping like a man in fire or lime' paints an extremely graphic and revoltingly point by point picture. This current verse's stream is astounding and the rhyme plan and poetic pattern truly propping a strong mood up. In a little sever from the subsequent verse, we have refrain three, only two lines, going about as a disappointment, the forerunner to the last twelve line verse; this couple of lines joins with the past verse by means of its rhyme conspire, it closes with the emotive, significant line ‘He plunges at me, guttering, stifling suffocating' †reiteration of ‘drowning' through rhyme, accentuation used to an extraordinary impact. This brings us into a definitive section of ‘Dulce Et Decorum Est'. Refrain four is covered with savvy and compelling wonderful gadgets in the method of metaphors and existential symbolism. For example ‘Like a fiend's tired of transgression', ‘obscene as malignant growth, harsh as the cud', two lines, and three metaphors figure out how to feature the frightful idea of war. However increasingly basic yet instructive descriptors and action words paint pictures in the perusers mind †‘Watch the white eyes squirming in his face', sickening yet wonderful. This is trailed by ‘If you could see †¦ with such high pizzazz' †a five line cut from the verse lights up the sonnet with splendor. ‘The blood originating from the foam adulterated lungs', ‘obscene as disease, harsh as the cud' and ‘vile, hopeless injuries' are three instances of emotive, contrarily charged verse. The sonnet at that point brings into its scandalous close: ‘Dulce et propriety est †¦ Pro patria mori' †Latin, just meant â€Å"It's sweet and fitting to bite the dust for your country†. This is in the wake of making light of war for four persuading and dynamic refrains. He names the expression a ‘old lie', a strong yet amazingly begging to be proven wrong revelation. This closure adjusts the sonnet faultlessly; ‘Dulce Et Decorum Est' rhymes in rotating couplets and utilizations poetic pattern in the correct spots, it's a close immaculate equation not to be passed up. The sonnet starts with a prologue to channel fighting and continues expressing the hardships of war and life as a warrior followed by a lovely fix of great portrayal, it continues to complete the process of suffocating you in an ocean of officers' distress. In a snapshot of inclination, I need to include my own supposition on this piece; it is one of the all the more fascinating bits of verse, not very hindered, the cadence during the time refrain specifically is fantastic. The beautiful gadgets consolidated are done as such as adequately as I've at any point perused, all the likenesses and similitudes previously referenced in this thankfulness completely approve my announcement. Simultaneously the sonnet doesn't exaggerate utilization of symbolism and wise language, to the point it is so dynamic it makes troublesome, convoluted perusing. ‘Dulce Et Decorum Est' gives great parity, making it available and simple to identify with. Generally speaking it's an immaculate, adversely charged dissent against war, which leaves the ageless inquiry: â€Å"Dulce et decency est, master patria mori† †Well?

Need a Break From Midterms

Need a Break From Midterms Whether youre a Freshman in college stressing over midterms or a senior in high school stressing over final exams, weve all felt the pressures of a big test or paper. And while there is no foolproof method to achieving an  A+, there are a few study hacks to make your studying less overwhelming. Espresso Royale/Starbucks Photo from Instagram This one seems a little  obvious and a whole lot cliche, but there is some truth to it. The key to studying in a coffee shop is not to get distracted by the music, loud people, and busy environment. And while getting a huge group to meet up at the local Starbucks for lunch may be a great social opportunity, you will often find that it is incredibly distracting and unproductive. In my first couple of months at the university, I have found that my favorite way to get work done is to plug in some headphones, order a large latte, and crack down on my work by myself. Study Groups This probably sounds contradictory to what I just said, right? But there is a right way and a wrong way to have a group study session. Getting eight people together and complaining for three hours is not  going to help you, nor is having someone send the answers to the study guide in a group message. The most productive way to group study is in a group of three or four, with a specific agenda and timeline. It may help to have a mediator to the study session, too. Work Out Gif from Giphy Exercise has been proven to boost brainpower, so theres no better way to revamp before or after hours of studying. Cardio is the most effective way to store information, along with taking a quick brain break with a nap. With the proven pros, running is also a great way to de-stress and clear your brain. And if youre not into cardio, have no fear. Lifting, going for a walk, or a pick-up basketball game have the same benefits. Rachel Class of 2020 I am studying Middle Grades Education with concentrations in Social Sciences and Literacy in the College of Education. Although I now reside in Champaign, I am originally from Vernon Hills, a Northwest suburb of Chicago.

Intimate Partner Violence ( Tda ) Directed Against Women

There is no question that intimate partner violence (IPV) directed against women is a fundamental issue. However, it is clear that a paradigm has been developed within the IPV literature which generally holds that it is gender-based; that perpetrators are exclusively or disproportionately male (Dutton., 2006) and that females are the sole victims. Whilst the original function of this paradigm was to generate social change in a direction that righted an imbalance against women (Dutton Nicholls., 2005), the present result is a misinformation regarding the reality of IPV. It holds that male-perpetrated violence towards women â€Å"arises from patriarchal values which motivate men to seek to control women’s behaviour, using violence if necessary† (Bates, Graham-Kevan Archer., 2013). It will be further explored in this essay how this claim, for the most part, has been rejected. In fact, a ‘gender neutral view’ of IPV has gradually emerged, beginning with the w ork of Strauss and colleagues around 30 years ago. Results from the 1985 National Family Violence Surveys (Straus Gelles., 1986) in the USA showed that 12.1% of husbands were victims of their wife’s violence, prompting interest in this novel field. Thus Steinmetz (1977/78) proposed the existence of the ‘battered husband syndrome’; findings in her paper showed that the rates of violence between both sexes in an intimate relationship were â€Å"very similar†, with at one stage it being shown that the violence of wivesShow MoreRelatedEssay Paper84499 Words   |  338 Pages4–22, page 29 Domestic Violence Amendment to the Gun Control Act of 1968 †¢ 4–23, page 30 Chapter 5 Other Responsibilities of Command, page 32 General †¢ 5–1, page 32 Appearance before congressional committees †¢ 5–2, page 32 Political activities †¢ 5–3, page 32 Command aspects of medical care †¢ 5–4, page 34 Family care plans †¢ 5–5, page 36 Accommodating religious practices †¢ 5–6, page 40 Prohibition of military labor unions †¢ 5–7, page 44 Complaints or accusations against military personnel †¢

The Effects Of Radiation On Public Health - 2064 Words

The Effects of Radiation in the Environment on Public Health Introduction Radiation in the environment is widespread and a necessary process for the existence of life. We encounter it from natural sources like the sun or from modern technology such as computed tomography better known as CT scan, and nuclear power plants. Radiation from sunlight is essential but too much of it can be harmful, just as the use of radiation in CT scans. Computed tomography can provide lifesaving information about disease but can also cause disease. One of the topics that every so often pops-up in the news is radioactive waste management and protecting the public against the hazards of radioactive waste from power plants and other facilities that produce radioactive waste. People want to know where is this waste disposed and/or stored and who has access this material. Many of the concerns center around the dangers of radioactive leaks and exposure; consequently, most people do not want this material in their neighborhood. Another concern is the use of waste material as nuclear weapons by terrorists. The disposal and managing of radioactive waste is extremely complicated, not only because of the dangers hazardous waste poses, but also because of the strict compliance the management of this waste must undergo. If radioactive hazardous waste is compliant with the regulations of all the governing federal agencies, it does not pose an environmental public health risk. This paper will discussShow MoreRelatedThe Radiation And Its Health Effects861 Words   |  4 PagesAfter reviewing the Radiation and Its Health Effects section, review the health effects and expected life lost graph. How many days or years does an average person lose due to radiation exposure versus cigarette smoking? Were you surprised by the number of days or years lost to radiation versus cigarette smoking? Why or why not? From the table, the life expectancy lost annually due to a typical background radiation of 360 millirems is 18 days compared to 6 days for smoking a pack of cigarette a dayRead MoreThe Effects Of Radiation Exposure On The Environment1542 Words   |  7 PagesThroughout history, populations have been affected by the devastating effects of radiation disasters. Chernobyl in 1986 and Fukushima in 2011 are a few radiation disasters that will be highlighted. Chernobyl could be argued as one of the worst incidents of radiation exposure to the general public. Aspects of this paper include background on accidents, the effects of the radiation exposure, and the impact of the population living within the areas. As well as the cost, not only economically but environmentallyRead MoreHealth Care Issues: Radiation Exposure and Acute Radiation Syndrome1647 Words   |  7 PagesRunning Head: Health Care Issue Health Care Issue With the advancement of technology, medical sciences have also reaped benefits out of the advanced and systematic techniques and methods for treatment. One such advancement comes in from radiation development and treatment for a number of diseases that were difficult to diagnose and present a treatment. Radiation therapy has been discovered to be the most effective treatment of cancers and is known to be the most viable and frequently used treatmentRead MoreHow Much Radiation Levels Of Millerem The Public1704 Words   |  7 Pages Our research conducted is primarily to collect as much research as possible by conducting surveys by the general public such as students and school staff. The surveys conducted have helped to gather a better understanding of how much radiation levels of millerem the public consumes on a daily basis and how much is safe or not to the point where an individual can get radiation poisoning. We will be analyzing at how much daily activities does per year by simple task such as getting an X-ray threeRead MoreNegative Effects Of Cell Phones1192 Words   |  5 PagesIn this day and age, more than half of the worlds population owns and uses cell phones. It is a well-known fact that cell phones emit low doses of radiation each time one is used, however, people tend to brush it off and not think about the long-term effects it may have. Its only small doses, what harm can come from it? That is a question us cell phone users may ask ourselves, yet never really look into or research. Maybe its be cause we choose not to know the actual truth and just focus on theRead MoreTheu.s. Army Corps Of Engineers1566 Words   |  7 Pagesa nuclear reactor, such as the Manhattan Project. Following the creation of the plutonium, shipments were sent to Los Alamos, New Mexico, to fuel the first atomic detonation. Scientists and military officials were worried about the radiological effects from the detonation, therefore conducted the testing â€Å"210 miles south of Los Alamos, (which) was only twenty miles from the nearest offsite habitation† (U.S. Department of Energy, n.d.). Observers of the Trinity detonation, in July 1945, removedRead MoreEffects Of Electromagnetic Radiation On Human Life853 Words   |  4 Pagesemission, Effects of the Electromagnetic Radiation (EMR) on the humans health is one most significant concern in the world. The present paper recognize of the possible health hazard on the humanity by exposure of Electromagnetic radiations (EMR). Potential of el ectromagnetic radiation can radiate through transmission lines which are very close to human’s life. The effects of the radiations are classified to two main categories that are known as ionization and non-ionization radiation may haveRead MorePublic Health Problem : Light Coming From The Sun1315 Words   |  6 PagesPublic Health Problem â€Å"Radiation is energy that travels as a wave or particle (Thompson E.G., Hahn C, 2013). Different types of radiation exists, light coming from the sun being the most common source known to people. Thus, society is exposed to radiation on the daily basis. Ionizing radiation, in particular, can be harmful - depending on the source and the degree of exposure. (Thompson E.G., Hahn C, 2013). DNA mutations can occur when ionizing radiation is absorbed by a human cell, causing theRead MoreThe Use Of Radiation And Its Effects On Living Organisms1333 Words   |  6 PagesR. Simpson Health Physicist Radiation has been present since the birth of the universe. Upon its discovery in the early 19th century, humans have used radiation for its beneficial purposes that date back decades. However, when used precariously or in large quantities, radiation can be dangerous. It can cause detrimental effects to living organisms. Medical facilities, nuclear power plants, research laboratories and academic industries all need professionals who understand radiation hazards, asRead MoreEssay on The Disaster at Chernobyl844 Words   |  4 Pagesproduced the opposite effect. Instantly, the nuclear core surged with power. At 1:23 p.m., the reactor exploded. The first blast ripped off the reactors steel roof. The second blast released a large plume of radiation into the sky. Flames engulfed the building. For ten long days, fire fighters and power plant workers attempted to overcome the inferno. Thirty-one of them died of radiation poisoning. Chernobyl was the worst nuclear disaster in history. I t unleashed radiation hundreds of times greater

B2B Report Free Essays

string(208) " According to Civil Law Network \(2010\), the ministry has implemented a new regulation for food safety, and requires all enterprises in food industry to strictly comply with the law of standard safety food\." EXECUTIVE SUMMARY The report will firstly analyze the external audit of Processed Food Food Service and Confectionery Bakery industries, which consist of two parts – market analysis and customer analysis. From these two parts, the opportunities and threats of the suppliers in these industries, especially DKSH, will be outlined. In the market analysis, business environment, the market and competitors will be examined respectively. We will write a custom essay sample on B2B Report or any similar topic only for you Order Now Particularly, the opportunities about the increase in demand or a good signal of industrial development will be explained in social factors, economic factors and industry part; these factors will give general information about Vietnam young population and their Western culture receptivity, which will easily increase the demand in such industry. On the other hand, legal factor will threaten DKSH due to the strict requirement in canned food industry that the firm needs to take caution in order to adapt to new regulation; while the economic factors once again strengthen the opportunity from social factors due to the increase in GDP growth and income. However, the inflation rate should also be considered because it could cause the inconstant demand and be difficult to forecast future demand in the future. The market part also gives some general information about the size based on the value of packaged food industry around US$12. billion in 2011 with the prediction of 4. 2% growth rate in next two years, which promises the development of these two clusters in the near future. Secondly, customer analysis is divided into two main features, which are current customers and potential customers. In current customer analysis, the report will give the information about each cluster’s market share of the top companies holding the highest percentage; Masan in sauce market, Acecook in instant noodles market, and Kinh Do in confectionery bakery market. Then, more details information about these current customers will be examined in term of sales, their expectation such as building up deeper relationship with their multinational suppliers, and difficulty such as high input cost. After that, potential customer part is analyzed based on proposed potential customer list; this part contains some companies regard to Lien Hoa, Hieu Cau Den in processed food; and Huu Nghi and Hai Ha in bakery and confectionery. Especially, some reasons will be given based on the research and analysis about these companies in order to prove that they re ideally potential customers of DKSH. Thirdly, the internal audit is conducted to give the brief idea about the company; DKSH sales structures are activated in product and geographically based, and the strengths of the company about qualified staffed and good value added service are figured out in resources and marketing mix management part. From industry and customer analysis, the SWOT gives the summary of c ompany strengths and weakness; and opportunities and threats in graph illustration form. Next, the marketing plan is proposed in order to give the best fit with the SWOT. The marketing objective that applied SMART approach will aim to increase the demand, brand awareness as well as the way to approach to potential customers with the specific point of time which is from 1st October 2012 to 1st April 2013. Then, the implementation plans relied on marketing mix, including direct marketing, personal selling and sale promotion will be planned specifically. To give more visual prospect about the marketing plan, the marketing program gives detail schedule as an action plan; and finally the performance evaluation will give some idea about how to evaluate the success of this marketing plan. Contents I. Introduction5 II. External Audit6 A. Market Analysis6 1. Business Environment6 2. The Market8 3. Competitors10 B. Customer Analysis11 1. General Information11 2. Current Customers13 3. Potential Customers17 III. Internal Audit23 A. Company Analysis23 1. Sales23 2. Management of marketing mix23 3. Resources23 IV. SWOT25 A. Strengths25 B. Opportunities25 V. Marketing Objectives26 VI. Implementation Plans26 VII. Marketing Program27 A. Direct Marketing27 1. Telephone Marketing27 2. Email Marketing27 B. Personal Selling29 C. Sales Promotion29 D. Action Plan29 VIII. Performance Evaluation31 IX. Conclusion32 X. Appendix33 A. Potential Customer List33 B. Mapping Itinerary37 1. Southern37 2. Northern40 XI. Reference41 * Introduction DKSH is one of leading companies in market expansion services that has been established in 1865 and exist for 150 years in Asia. Thus, â€Å"Think Asia, Think DKSH† is recognized as company’s slogan and that could tell how successful DKSH is in Asia. With a strong financial performance that has increased rapidly from 2002 to 2011 that exceed 8. % in net sales, DKSH becomes a strongest successful market leader recently. Obviously, its objectives are to help firms to grow their business in new and existing market by supplying knowledge, advice, relationship to reach each individual’s goal, expand company’s revenue opportunities and increase their market shares by making sure that their client’s products are always visible on the shelves at all tim es. DKSH’s business units are divided into 4 main business lines: Food ; Beverage (F;B), Personal Care, Pharmaceuticals and Specialty Chemicals. In fact, this report is going to analyze on 2 small clusters: Confectionary ; Bakery, and Processed Food which included in F;B industry in order to help DKSH to remain on the existing market and expand their business to the new market. To be more specific, integrated marketing communication tools that are direct marketing (telephone ; email), personal selling and sales promotion (trade promotion) will be applied to support push strategy in order to approach to potential customers. External Audit Market Analysis Business Environment Social Factors According to General Statistics Office (2010), Vietnam population in 2010 is around 88 millions with 51. 9% of this figure is younger than 30. Hence, it could become an opportunity for confectionery and processed food markets in increasing demand for consuming these kinds of product due to the receptivity of young population as well as the influence of Western culture. For this reason, suppliers of ingredients for these products can potentially enhance the number of customers as well as their sales in Vietnam market. Legal Factor According to Civil Law Network (2010), the ministry has implemented a new regulation for food safety, and requires all enterprises in food industry to strictly comply with the law of standard safety food. You read "B2B Report" in category "Essay examples" To be more specific, the Government encourages food manufactures in using high quality ingredients and adding more nutrition in their products. Moreover, they also require the manufactures in focusing on managing the supply of ingredients from upstream. Consequently, it could be the threat for food manufacturing companies to manage and have a specialized knowledge about supplied ingredients and their suppliers are expected to invest more in innovating their products in order to meet the regulation and more persuasive for the manufacturing firms to use their products. Furthermore, the regulation for environmental friendly packaging in food service also stricter (Civil Law Network 2010). Thus, it requires food service suppliers to put more effort in investing new or innovating current kinds of packaging that could adapt to environment issues. Economic factors In 2010, Vietnam’s GDP growth rate was 5. 83% (tradingeconomics. com 2012), hence the monthly average income per capital had increased to 39. 4% compared to 2008 and was estimated to be 1,387 thousand VND. As the result, this increase in income have gradually shifted Vietnamese consumers in premium segments such as sweet, ice cream or cakes and consumers also have higher requirements of diverse tastes, food quality, and nutrition for package food and also bakery (Vietnam package food, 2011). It is the good opportunities for supplying companies to catch up with these trends by developing current and new ingredients in respond with these market trends. However, the significant influence of the inflation rate cannot be denied. Based on tradingeconomics. com data, the Vietnam inflation rate in the third quarter in 2011 was around 22. 42% whish was the highest rate in Asia (bbc. co. uk). Hence, the demand in food market had declined in this period; therefore, manufactures can be threatened in forecasting future demand due to some unpredictable economic factors. Consequently, the suppliers are also affected by that because it could be difficult for them to rank the potentiality of their customers in near future. The Market In the report â€Å"Newzealand Trade;Enterprise† (2011), the author states that the value of packaged food industry in Vietnam was approximatelyUS$13. 3 billion in 2011 with the average growth rate at 4. 2% in the next two year. In addition, based on General Statistics Office website (2011), the value of confectionery sales is predicted to increase to US$ 471. 6 million at the end of 2012 and this figure is going to increase more than 10% each year for the next four years. These numbers indicate that there is a very highly potential demand for confectionery and processed food industry. * Competitors Connell Brothers, DKSH and Brenntag have been ranked as top 10 leading chemical distributors in Asia in 2011. Specifically, they all operate in Vietnam and engage in many types of industries such as food ; beverage, pers onal care, specialty chemicals, and pharmaceutical industry. As shown in the graph, it can be seen that DKSH has much less sales as well as power compared to Connell Brothers in the global market in 2011. At the meantime, the sale of DKSH and Brenntag is slightly different. Therefore, DKSH is required to put more efforts to gain its market share globally in order to build further distance with Brenntag and shorten the distance with Connell Brothers. Customer Analysis General Information First of all, the paper is going to show some figures related to market share of some leading firms in Vietnam (2011) for two industries: processed food and bakery. For processed food market, market share of sauce and instant noodles have been displayed; while in bakery industry, confectionery and biscuit market have been demonstrated. Market Share- Processed Food (Source: Euro Monitor International) Sauce market For the diagram above, it shows that Masan owns comparatively larger market share than any other firms in such market. But since the portion of â€Å"others† still has 25% of the marker share, it is believed that some potential customers in this category can be found. Instant noodles market The major key player in this industry is Acecook, with 51% of market share while the other firms are holding less than 20% respectively. The report selects Masan food as an instance to explore knowledge under current customer analysis. Market Share – Bakery (Source: Euro Monitor International) Confectionery market Confectionery market is diverse, with many firms hold similar portion of shares. Among them, Kinh Do takes the 1st place in the market, follow by Huu Nghi and Hai Ha. The 2nd and 3rd key players in the market can be the potential customers for DKSH. Further information related will be given below in â€Å"Potential customer†. Biscuit market There are mainly two key players in the market, Kinh Do and Kraft Food, while each of other firms retain from 4~11% as their market share in the biscuit industry. Due to Kinh Do has an outstanding performance on the market share, the report will take it as a specimen in analyzing current customers. Current Customers There are many customers that DKSH is currently having connection with, including both local and foreign firms. The paper will choose one customer from each cluster, Masan Food and Kinh Do, to analysis the position of it through searching on background information, sales performance, and then raise opportunity and threat. Masan Food (Processed food) Mason Food is belonged to Masan Group, a firm that specialized on Techcombank financial services. After years of operation, Mason Food has become leading brand of processed food market in Vietnam, which has dominance on market share in some product categories. The product range includes fish sauce, soy sauce, instant noodles (74%, 78%, 14% of the market respectively) and other kinds of product. Sales Performance (Source: Business Monitor International ) Opportunity Despite Masan Group is established as a local enterprise, it recently decides to build a relationship of acquisition with Nuiphao Mining Joint Venture Company Ltd, becoming one of the largest private sector resources companies (Masan Group Investor Update n,d). Cooperating with local or foreign investment is an opportunity for firm to receive more capital to invest in its operations. Due to DKSH is a multinational firms already, the business is expected to be enrich by cooperating with local firms in other industries to expand the operation range. Threat As a processed food manufacturer, Masan Food faces a problem that sometimes the price for raw materials is fluctuating(Business Monitor International, 2012). For the earning benefit point of view, Masan Food should pass the costs from consumers, but that can threaten the chance of losing customers. To illustrate, the FMCG industry is a price sensitive environment that contains many brands at similar level. If one brand’s price is higher result from increasing costs to reflect its margin, customers can easily choose another brand because the switching cost is low. Volatile input costs can be a threat to the food manufacturer because the manufacturer needs to choose whether to burden itself or to pass on customers. Same story is applicable in DKSH’s case, if the input price has a significant increase, DKSH has to decide whether to bear the costs or compensate from its customers; both decisions are having certain drawbacks needed to be considered. Sales Breakdown (Source: hsc company update) Kinh Do Corporation (Bakery and Confectionery) Kinh Do is a local brand that established in 1993, which is one of the largest food producers in Vietnam nowadays. The core business of the firm is food related products: confectionery (cakes, candies), beverage (water, juice) and dairy products. Kinh Do also involved in some other industries such as real estate and grocery retailing. The brand creates a good image that allows them to gain certain customer awareness and even awarded as top ten of Vietnam’s best brands (Ha 2011). Sales Performance (Source: Business Monitor International) Opportunity As indicated before in the report, health awareness has raised from customers when they purchasing confectionery product. Consequently, higher level of quality is required from food manufacturer in order to satisfy customers. As showed from annual report, Kinh Do provides best materials in manufacturing their products, aim to satisfy its customers in a better extent. Indeed, sellers should be responsible to meet the requirement when there is a concern about product’s specification such as â€Å"health† mentioned above. Without doubt, they can gain more recognition if they can achieve the condition. DKSH is getting involved in this health concerned manufacturing process due to it is one of sellers of Kinh Do. If DKSH can attain the requirement, which it already does, it is expected that the buyers will be satisfied, and they are willing to create more opportunities to corporate with DKSH in the future. Threat Kinh Do depends largely on the domestic market but that makes the company fragile with the fluctuating customer demand (Business Monitor International, 2012). Actually, change in customers’ preference can affect organizational demand in both positive and negative ways, but here it seems more likely to be threat from the view of the Kinh Do. Because local buyers are the main sources of generating sales, if the number of them is not stable, firm’s overall performance will obviously be affected. Likewise, inquiry that DKSH received from food manufacturers is affected by customer’s demand. If the perception of buyers is low, sellers will gain lesser results from the declining demand, and vice versa. Being instable with the demand can be interpreted as the firm is actually dependent by the market trend. In this case, DKSH has no control over the changing demand; therefore it can be a threat. Sales Breakdown (Source: hsc company update) Potential Customers Apart from keeping relationship with current customers, exploring new customers is also important for a business. To give our more precise information, the report lists four potential customers from the two clusters, with background information, product range and reason why it is recommended as being â€Å"potential†. Detail contacts of other potential customers can be founded in appendix. Lien Hoa (Processed food) Lien Hoa was established since 2008, by Thierrty Pham, an industrialist who has more than 15 years’ experience in the industry. The firm operates following European standard to ensure the quality of the products. As mentioned from the official website, Lien Hoa has signed exclusive contract with other brands such as Uni-President and Siam Brothers to be its business partners. Moreover, the products of Lien Hoa are widely distributed with supermarkets like Giant, Metro and Big C (Lien Hoa, 2011). Reason Although the brand is new compares to some other existing sellers in the market, it is expected to grow due to qualified and experienced methodology used by the firm. Furthermore, the brand has shown its ambition to boost the market by cooperating with well-known brands like Uni-President. Product range Hieu Cau Den Sausage (Processed food) It is a sub branch of Black Bride Food from Taiwan. The brand mainly offer traditional Taiwanese dished rice dumplings, meat floss, and some products commonly seen in Vietnam such as sausage and dumplings. The brand is also an importer for some food and beverage from Taiwan. Even though the brand is not as famous as other brands in the existing market, it is quite popular among the Taiwanese because the products fit their taste better. Reason Situation is slightly different compares to dealing with other brands in this case because the brand is not really concentrating on mass market but more likely on niche market, for Taiwanese currently. Becoming the supplier of it creates an opportunity to enhance brand awareness towards foreign consumers. Moreover, the location is in the same district with DKSH, and therefore it will be easier for DKSH to access. Product range Huu Nghi (Bakery and Confectionery) Huu Nghi is known as a noticeable confectionery brand in Vietnam since 1950’s. is having more than 120,000 retailers throughout Vietnam. Similar to other brands in confectionery industry, the brand holds eligible qualifications as criteria to control fabric of the products. The business expands its relation across the nation to many countries: United States, Japan and Singapore. In addition, Huu Nghi also exploits the business to agricultural products such as pepper and corn (Huu Nghi, 2011). Reason The firm pos sesses proficient knowledge in trading with businesses across the country, thus, it is foreseeable that their experience can abound the business prospects. Also, as DKSH is a multi-national enterprise, Huu Nghi can understand the operation or regulations better result from their sophisticate. Product range Hai Ha (Bakery and Confectionery) Hai Ha Confectionery Joint Stock Company (HaiHaCo) has set up for more than 40 years and turns it status from public to private in 2003, aiming to provide qualified products to serve its customers. With advanced technology, Hai Ha can utilize its equipment plus the specialists to maximize its effort to engage in confectionery industry. Consumers of Hai Ha choose it as â€Å"Vietnam high-quality goods† for continuous 13 years (Hai Ha, 2011). Reason Apart from dominant brands like Kinh Do, Bibica and Kraft, Hai Ha ranked as 4th in market share of both confectionery and biscuit sector in Vietnam. It can be a great opportunity if DKSH can work with them as a seller due to Hai Ha’s high portion of sales caused by variety products. Product range Sales performance (Source: hsc company update) Internal Audit Company Analysis Sales DKSH has structured its sales force by product based, in which different sales team will be organized based on business lines. This method has created the strength for sales team as it can offer professional and skillful staffs with deep knowledge about their products. Face to face communication facilitates the interaction with customers by allowing them to question and negotiate directly, and thus lead to the opportunity to build long-term relationship. Additionally, to ensure the effectiveness of sale team, DKSH also divides its sales force based on geography, in which each sales team will be located and responsible for different areas across Vietnam. Management of marketing mix The annual report of DKSH claimed that DKSH will work with its customers to understand their needs, and then provide customized solutions to them. This is indicated that they are achieving cooperation relationship, which integrated into NPD (new product development) and new resolutions. Moreover, in order to strengthen their relationship, DKSH has provided customers the access to knowledge, advice, relationship, and logistics. At the mean time, DKSH ensures that the customers’ products will successfully grasp the right market. This is shown that there is a chance to build long-term collaborative relationships between them. If this relationship remains well, then there will be potential to create long term alliances – to build specialist knowledge or strategic partnerships. Resources Due to the world wide sourcing network in more than 70 markets and the expertise in each cluster, DKSH is very confident in providing any needed ingredients for its customers. Moreover, for highly applicable purpose, research and analysis service can also help customers in creating and developing new or customized product ideas. Obviously, this is also one of DKSH strengths as it helps customers to be able to sustain in their market and differentiate their product offerings over competitors. DKSH has applied SalesForce. com as its own tool to manage sale teams. It allows each individual sales person to organize the new, potential and current customer’s information and the managers then can look at the working process of their inferiors. Moreover, DKSH can also translate all customer data to up date information in timely manner. Another strength of DKSH is that it can efficiently manage its distribution channel. To allocate the channel tasks, the firm needs to achieve four main factors regarding reduce complexity, increase value, transaction efficiency and service quality. DKSH has industry expertise and offer â€Å"comprehensive Market Expansion Services†; therefore the firm can help its customers to reduce the number of separate exchange that they need to take place in order to collect different ingredients that are needed for their production. The firm does not only provide materials to manufactures but it also provides the concepts and formulations that go with these materials. For this reason, understanding what customers expect is one of the necessary key that takes part in DKSH’s success; therefore value is added in each process. Moreover, DKSH offers the whole supply chain management; hence its customers can be beneficial in getting lower operational costs and also in increasing the value. Non-stop in innovating the new sources or materials to meeting customer’s needs for their own application or market trend is one of the advantage that illustrates for DKSH’s good service quality. Furthermore, the organization also have good after sales services such as monitoring of technical staff at customer site, order processing and warranty timely delivery. SWOT Strengths DKSH recruits experienced staff and professions in the field, the prominent knowledge level can be a base for providing stronger technical support. Instead of only supplying for ingredients, DKSH offers formulation description discussion with customers to understand them better for value-added services. With this tradition, DKSH can set up a long term relationship with its customers. DKSH offers â€Å"comprehensive market expansion service†. This benefits customers by reducing the number of exchanging points to go through. Consequently, operating and transaction costs can be lessen. Opportunities Purchasing power of customers in Vietnam is enhanced caused by an increase in GDP; they have better earning to make purchase and thus greater demand of luxury food items can results. It is expected that lifestyle of young population in Vietnam will differ from Generation X, preferring more ready meal like confectionery products and processed food. Hence, a growth in demand is foreseeable. Marketing Objectives Objectives of the marketing plan will be outlined based on SMART approach. Firstly, the new potential customer list which does not include in DKSH’s current customer list helps DKSH to expand its customer database in its internal network regard to salesforce. com. Secondly, the direct marketing such as telephone and email marketing plan will be proposed from 1st October 2012 to 8th March 2013 in order to approach the potential customer list step by step and enhance the brand awareness in both current and potential customers. It will be able to achieve 40% of number of potential customers who are willing to answer through phone call or email. Thirdly, personal selling plan is applied from 15th October 2012 to 31st October 2012 to achieve the remained number of potential customer from above step; hence the sales of the company is estimated to increase by 30%. This plan will be conducted according to the mapping itinerary which helps the sale team easily to visit customer based on the efficient action plan. Finally, sales promotion program is planned as the boom strategy in order to help DKSH easier to create the demand among potential customers that applied in direct marketing and personal selling plan. Implementation Plans The most appropriate B2B marketing communication strategy that should be used to approach to potential customers as well as make them become DKSH’s â€Å"current† customers is push strategy. Specifically, direct marketing, personal selling, and trade promotions will be used by DKSH to make its potential customers aware of its products and create demands, as well as to maintain and strengthen relationships with the current customers. Marketing Program Direct Marketing Telephone Marketing Potential customers In direct marketing, telephone marketing should be used to directly communicate with these potential customers; DKSH should come up with the calling schedule, which indicates the number of sales people and the number of manufacturers (potential customers) need to be contacted in each region in one day. To illustrate, there are around 60 potential customers founded by the research team; DKSH can assign its sales people to make the call to 10 manufacturers in one day. This means DKSH will reach all 60 manufacturers within 6 days. In order to save customers’ time and the company’s costs, the sales persons should not introduce too much about DKSH’s history and its achievements via telephone. Instead, they should go straight to the core information such as types of products or ingredients that the customer needs, the price, and what DKSH can do for them. Moreover, the good point of this strategy is that it offers two-way communication and thus allows customers to question directly. For this reason, it is very important for DKSH to assign skillful spoken sales people to this project. Current customers In addition, it is also important to schedule the calls to current customers in order to inform them about DKSH’s new products or ingredients, promotions, as well as to remain relationships with them. To illustrate, DKSH now has totally 105 current customers for food ; bakery cluster; assume that it will call to 10 customers in 1 day, so it will finish calling to all 105 customers within 11 days. It is recommended that DKSH should make this calling schedule every six months; at the beginning of each month for the current customers in order to keep frequent contact with them to update their latest situation and their new demands. Email Marketing Potential customers As mentioned above, telephone marketing is used for the purpose of reaching potential customers by going straight to the core issue and providing them the core information. Therefore, other general information such as company’s background, history, achievements, number of skillful staff and techniques, and types of business lines will not be discussed in detail via telephone marketing. For this reason, it will be a good idea to email this information to DKSH’s potential customers so that they can have a clearer sight about DKSH. It is recommended that DKSH should email to the potential customers that it cannot successfully reach in telephone marketing for once a month to remind them and make them aware of DKSH products; it should do this at the beginning of each month. Current customers In telephone marketing, the sales people will inform the current customers about new products or ingredients, and the promotions. Then, in the email marketing, these sales people will email to the customers the related information in detail, such as the price table that indicates the price of each type of new product. Obviously, this tool is faster and incurs lower costs compared to other tools. Moreover, it tends to be more convenient to the customers compared to the telephone marketing. To illustrate, some contacted customers are so busy that they cannot listen too much what DKSH sales people want to tell them. In this case, email will be a better choice. As mentioned above, DKSH should make calling to the current customers every 6 months to frequently update their new demands. Simultaneously, DKSH should also try to come up with new products every 6 months to help its current customers to sustain in the competitive market as well as to retain them. Then, the sales people will email this related information in details to these customers; also do this for every 6 months, and at the beginning of each month. Personal Selling In personal selling, sales representatives of DKSH will be assigned face-to-face to these potential manufacturers in each region; these manufacturers (potential customers) are those that DKSH cannot catch in direct marketing. The number of sales representatives will be decided relying on the number of manufacturers in a particular region. To be more specific, DKSH can go to visit 4 manufacturers in 1 day; keeping doing this until it can catch up all of the potential customers that left in direct marketing. The main task of these representatives is to try to understand customers’ purchasing criteria as well as to provide brief information about DKSH’s main industries and products in order to increase the product awareness. Moreover, it is important to emphasize the benefits that DKSH can bring to them. Sales Promotion In trade promotions, the telephone marketers and sales representatives should emphasize that DKSH will offer lower prices (5% discount) compared to the market price to its potential customers for their first purchases; this means the more they purchase, the more discount they can get. Therefore, it will be the incentive for these customers, and this type of promotion will be applied to the potential manufacturers in all regions. Action Plan Task| Timeline| | 1st October – 31th December 2012| | W1| W2| W3| W4| W5| W6| W7| W8| W9| W10| W11| W12| Telephone Mkt| | | | | | | | | | | | | Email Mkt| | | | | | | | | | | | | Personal Selling| | | | | | | | | | | | | Sales Promotion| | | | | | | | | | | | | | Timeline| | 1st January – 1st April 2013| | W13| W14| W15| W16| W17| W18| W19| W20| W21| W22| W23| W24| Telephone Mkt| | | | | | | | | | | | | Email Mkt| | | | | | | | | | | | | Personal Selling| | | | | | | | | | | | | Sales Promotion| | | | | | | | | | | | | Performance Evaluation | Objective| Strategies| Evaluation| 1| Increase Brand Awareness| * Telephone * Email * Personal Selling| * Numbers of customer who are willing to answer a call and give helpful information. Numbers of customer who reply email and make a request for further discussion. * Numbers of customer who are willing to interact with sell person and distribute in the conversation. | 2| Increase Sale| * Personal Selling * Sale Promotion| * Numbers of customer who accept to make a contract with DKSH in supplying necessary ingredients. | 3| Create Demand | * Sale Promotion| * Number of customer s who firstly have no demand in finding new suppliers but changing later due to competitive proposed price. Conclusion In this report, the general information about Processed Food ; Food Service and Confectionery ; Bakery clusters will be analyzed in order to outline the SWOT analysis for DKSH. Additionally, Push strategy will be applied to reach 60 potential customers. Specifically, integrated marketing communication tools such as direct marketing (telephone and email marketing), personal selling and trade promotions will be used to support the push strategy to approach to the potential customers. At the same time, these tools can help to retain and strengthen relationships with the current customers. Appendix Potential Customer List Mapping Itinerary Southern Northern Reference 1. ‘DKSH seeks a boost in Asia’ 2012, ICIS news, posted 13th August, viewed 1st September 2012, ;https://docs. google. com/a/rmit. edu. vn/viewer? a=v;pid=gmail;attid=0. 1;thid=1392e4d1b429e96b;mt=application/pdf;url=https://mail. google. com/mail/u/0/? ui%3D2%26ik%3D0e4ae12cf9%26view%3Datt%26th%3D1392e4d1b429e96b%26attid%3D0. %26disp%3Dsafe%26zw;sig=AHIEtbQnvWZ6Rh09SpbtN_3J-u-kBRPiKg; 2. Agri-Food Canada 2011, Package Food in Vietnam, Agriculture and Agri-Food Canada, viewed 14 August 2012, ; http://www. gov. mb. ca/agriculture/statistics/agri-food/vietnam_packaged_food_en. pdf; 3. BBC 2011 â€Å"Vietnam Inflation Rate Hits 13. 9%†, BBC, 22 March 2011,viewed 15 August 2012, ; http://www. bbc. co. uk/news/business-12845809; 4. Brenntag Asia Pacific 2012, Brenntag Vietnam Co Ltd, vie wed 28th August 2012, ;http://www. brenntag-asiapacific. com/en/pages/Brenntag_Asia_Pacific/Lo How to cite B2B Report, Essay examples

Business Ethics Migration and Development

Question: Discuss about the Business Ethics for Migration and Development. Answer: Introduction: There has been increasing global concern with patterns of labour exploitation in the seafood industry. The customers are not only worried about fish and oceans; they also want to ensure that the seafood products they devour are not contaminated by slavery-like practices on vessels and in dispensation plants. The increasing attention to ethics and human rights in the seafood industry illustrates a purpose to uphold the rights of the fishers. A Seafood Ethics Common Language is mostly created by Seafish, shortly after media articles of the UK had documented serious violations of labour in Seafood production (Skeldon et al. 2014). Another major ethical issue is that it has been found that young fish prefer small particles of plastic as their natural sources of food. This is mostly because; they are effectually starved before they can reproduce. Small particles of plastics have been found in fish, seabirds as well as whales as they swallow the particles however; are not able to digest th em. This in turn leads to build-up in their digestive tracts. The key ethical issue is related to health and safety as micro plastics in seafood is leading to increasing threat to health of human beings. Global production of plastic rose severely in present years. Between the year 2004 and 2014, the quantity of plastic manufactured increased by 38 percent. Most of the scientists fear that the chemicals in plastics are likely to cause poisoning as well as infertility. The presence of micro plastic in food items is likely to potentially raise direct exposure of plastic-associated chemicals to human beings that may present an attributable danger to human health (Edelman, Mandle and Kudzma 2013). People could evenbeanimate in plasticmicro particlespendant in the air, with the danger of aharmful effect on the lungs identical tocar fumes. One of the laboratory tests has reported that the chemicals are associated with micro plastics concentrates in the tissues of marine animals. It appears that fish stuffs them on public that is coated in bacteria and algae that mimicks their natural sources of food. A working group was organized by ISU, that involved exposure of plastic waste in the ocean. The plastic waste were found by different companies such as Pepsi, Coca Cola as well as Dell and Marks and Spencer who found the plastic bottles of their own products. Compare and Contrast different ethics The utilitarian approach is considered as the most familiar and easiest approach as it can be understood easily. A utilitarian approach to morality indicates that no moral act is essentially correct or incorrect. In order to investigate the ethical issue related to health and safety by making the use of use of utilitarian approach, it is required to identify several courses of action that are available. With the help of this approach, it becomes easier to identify who affected by every action and what benefits and costs they derive. It helps to select that action that provides the greatest advantage and least harm (Conway and Gawronski 2013). The ethical action is the one that provides the largest good for the largest number. It concentrates on the results that policies and approaches have on the welfare of all individuals that are rationally predicted to be directly or indirectly influenced by the action or policy. The principle illustrates that out of any two actions, the most ethi cal one will lead to largest balance of benefits over harms. With the help of this approach, the government will also consider a refundable deposit on plastic bottles. The supermarkets will also stop the sale of plastic-eating fish so that the life of the individuals can save. Although, they will not be able to make much profit but this approach deals with the happiness of others beside their own happiness (Boutilier et al. 2015). On the other hand, deontological ethics deals with the normative ethical position that judges the morality of a movement on basis of rules. This ethical approach helps to bind individuals to their duty. As a result, Gesamp that comprises of a combined group of experts on the scientific aspects of marine requires to bind to their duties by finding out several ways that will help to get rid of the plastics found in seafood. Similarly, the European Food Safety Authority should also augment their concern for human health and safety. The theories that are invented by Kant are also considered deontological. Kant argues that individuals must act from duty in order to act in a morally correct way. It has also been argued by Kant that the motives of the human beings help to perform the actions rather than the results of acts that make them correct or incorrect (Chakrabarty and Bass 2015). The libertarian approach holds that the general moral concepts are human rights of individuals. These mostly fall under the heading of rights to life as well as to property. The only restriction under this approach is that it is the duty of every individual to respect similar rights that they are enjoying at present. However, under the libertarian approach all the positive rights are rejected. This is mostly because; they do not believe that in individuals who are in need have any right to aid until they have made contractual arrangements in advance for the aid (Block, Futerman and Farber 2016). As a result, the human beings who are exposed to micro plastics will not have the right to aid bas well as powerful defence. It also states that the lawful rights of the inhabitants should be derived from the basic non-interference rights of residents. As stated by a Belgian study, an individual requires to consume well over 10,000 mussels each year in order to reach the amount of plastics. A ccording to the study, there is no proof of harm to individuals from those quantities. It is argued that contamination is extensive as well as a cause of concern. At present, the level of exposure to human beings is high at workplace or home through food or drink (Rochman et al. 2015). Virtue ethics is one of the three key strategies in normative ethics. It may, primarily be recognized as the one that highlights the qualities or ethical character; in disparity to the approach that highlights responsibilities or rules. The major form of virtue ethics is eudaemonist virtue ethics that describes virtue in terms of happiness. It is a moralized concept of happiness that can help to solve the decisive problem (Pozgar 2014). It has also been stated that plastic is not the enemy however; it is extremely helpful, not least in diminishing food waste. Ethical Perspective Seafish has adopted an incorporated strategy that helps to recognize as well as address risk with a clear procedure to recognize the risk itself. There are several tools for sourcing ethical seafood. It acts as a one-stop-shop those suggest individuals to several online resources as well as initiatives that supports socially responsible business practices. There are various sources of information that are obtainable on ethical apprehension in the seafood supply chain. These involve identification issues through global standards as well as on the initiatives of the ground that works to address those issues. The Ethical Seafood Sourcing Tool aims to understand social responsibility and how to address the issues related to plastics found in the seafood (Modica et al. 2016). An overview of the issues is illustrated that are faced by the seafood sector and also why it is imperative for the seafood business to address those issues. Another major ethical perspective that is undertaken invol ves The Responsible Fishing Scheme that helps to increase standards in the seafood catching sector mostly falls under the utilitarian approach that assesses a movement in terms of its results or outcomes. This in turn enables the seafood sector to demonstrate their commitment to the responsible sourcing of seafood. The RFS is the only global standard that audits compliance on board fishing vessels, including ethical and welfare criteria. The RFS is open to all kinds of fishing vessels as well as fisheries that helps fisherman to illustrate best practices through third-party auditing. However, at present the RFS does not have the aptitude to audit or police any legal authority (Johns 2013). Risk Assessment for Sourcing Seafood also acts as the solution to the problem. RASS presents advanced information on the probable reputational risks of sourcing a sort of seafood in a clear and structured format. The major aim of RASS is to support commercial purchasers of seafood by presenting advance d information on a widespread range of fisheries. It provides guide to the tool and proposed expansion of Aquaculture profiles and expansion of Wild Fishery profiles in order to integrate aspects related to social responsibility (Caveen et al. 2017). Reflection The materials that are provided by lecturers helps to gain a brief understanding about the subject that we are dealing with. When we are studying at University, a total amount of information that is delivered to us can be intimidating as well as confusing. We may even think that we require to copy about everything that we hear or interpret. There should be a purpose while taking effective notes and it should be well organized. The material that was provided by the lecturer in the weekly one hour lecture, outlined about the basic lecture and written source note taking ability. These notes helped me to extend my span of attention and it highlighted about the recognizing several sorts of ethical values, while going through the case study. It helped me to avoid writing out a comprehensive lecture script. In other words, a lecture script takes too much time to prepare that prevents from maintaining eye-contact with the lecturers (Morris 2016). As a result, the ability to remain impulsive gets hindered. The lecture notes were presented in ten to fifteen minute blocks. This helped to recapture my interest about the topic. I was also engaged with brainstorming session that helped to get a good understanding about the case study. With the help of two-hour workshop presentation, I was able to design a set of activities that helped to promote learning as well as discussion about ethical approaches. With the help of the lecture notes, I felt flexible while following the notes. The lecturer first observed about the level of interest of the students that eradicated the confusion to determine about the topic. The case study was also discussed by providing an in-depth feedback based on other students. The lecturer also made the notes by interacting with us rather than by interacting with the lecture notes. Delivery reminders were also included that included wide margins that helped to add notes about audio-video aids by asking questions to the students. The overview about the topics was provided before starting every class. This helped to facilitate us to take more notes and link present material to previously-learned content and future lectures. I was very explicit about connecting one topic to the next that helped me increase knowledge about why and how to study several ethical approaches. The day before developing arguments for this assignment, we also had to make the use of email. References Block, Walter E., Alan G. Futerman, and Rafi Farber. "The Legal Status of the State of Israel: A Libertarian Approach."Indon. J. Int'l Comp. L.3 (2016): 435. Boutilier, Craig, Ioannis Caragiannis, Simi Haber, Tyler Lu, Ariel D. Procaccia, and Or Sheffet. "Optimal social choice functions: A utilitarian view."Artificial Intelligence227 (2015): 190-213. Caveen, A. J., W. Lart, H. Duggan, and T. Pickerell. "The Risk Assessment for Sourcing Seafood (RASS): Empowering businesses to buy responsibly."Marine Policy75 (2017): 1-10. Chakrabarty, Subrata, and A. Erin Bass. "Comparing virtue, consequentialist, and deontological ethics-based corporate social responsibility: Mitigating microfinance risk in institutional voids."Journal of Business Ethics126, no. 3 (2015): 487-512. Conway, Paul, and Bertram Gawronski. "Deontological and utilitarian inclinations in moral decision making: a process dissociation approach."Journal of personality and social psychology104, no. 2 (2013): 216. Edelman, Carole Lium, Carol Lynn Mandle, and Elizabeth C. Kudzma.Health promotion throughout the life span. Elsevier Health Sciences, 2013. Johns, Murray. "Enhancing responsible fishing practices in South East Asia to combat Illegal, Unreported and Unregulated (IUU) fishing."Australian Journal of Maritime Ocean Affairs5, no. 3 (2013): 112-119. Modica, Larissa, Pilar Crdoba, Cristina Rodrguez-Cabello, Francisco Snchez, and Francisco Velasco. "A new approach to species distributional indicators for the Marine Strategy Framework Directive (MSFD)."Ecological Indicators67 (2016): 21-30. Morris, R. J. "Lecture notes for LLAW6022 Advanced (Legal) Research Methology." (2016). Pozgar, George D.Legal and ethical issues for health professionals. Jones Bartlett Publishers, 2014. Rochman, Chelsea M., Akbar Tahir, Susan L. Williams, Dolores V. Baxa, Rosalyn Lam, Jeffrey T. Miller, Foo-Ching Teh, Shinta Werorilangi, and Swee J. Teh. "Anthropogenic debris in seafood: Plastic debris and fibers from textiles in fish and bivalves sold for human consumption."Scientific reports5 (2015). Skeldon, Ronald.Migration and development: A global perspective. Routledge, 2014.